PAPER + TOAST
LEAN USER RESEARCH METHODOLOGY & APPLICATION
6 SIMPLE VALIDATION PROCESS
TO SUPPORT YOUR BUSINESS DECISSION
JOIN OUR HANDS ON WORKSHOP IN CYBERJAYA
RESEARCH & VALIDATION
The PAPER + TOAST RESEARCH & VALIDATION Program looks into from the basics of understanding how different research methodology could be applied to businesses and at the same time going into the actual implementation methods.
Avoid building up on an idea for a business that nobody wants! At this critical stage, it is crucial to avoid yielding bad ideas that sounds plausible enough to fool you into working on them. In short, let's not spend that big bucks on the business without knowing how would the market respond to it.
The first level of idea validation is to understand and validate the concept, products or even the brand positioning. It is without a doubt that even a 100 year old corporations still undergoes stages of research & validation in order ensure that their current or newly developed products or services stay relavent to the current market.
WHAT WILL YOU BE LEARNING?
This workshop will walk attendees through lean user research process starting from understanding what it is, what is it good for, when to use and not to use it, through quickly finding participants for validation, to actual implementation of methods.
- Introduction to Lean User Research
- Forming hypothesis and assumptions on your business model
- Exercise 1: Problem Validation
- Exercise 2: Solution Validation
- Exercise 3: Product Validation
- Exercise 4: Customer Validation
- Exercise 5: Market Demand Validation
- Exercise 6: Competition Analysis
- Next Stage: Iteration