PAPER + TOAST BUSINESS PROGRAMS
KNOWLEDGE SHARING SESSION
TOPICS: RESEARCH + BUSINESS DEVELOPMENT + DIGITAL MARKETING
UPCOMING EVENT: KNOWLEDGE SHARING SESSION
JANUARY 7th, 2017 at Fahrenheit88 Office Tower,
Bukit Bintang, Kuala Lumpur
A HALF DAY KNOWLEDGE SHARING SESSION
- Insightful sessions from relevant industry practitioner
- Sharing the latest tips and tricks on what is being practiced currently that may be applied to your business.
- Great opportunity for to have a gist of what PAPER + TOAST Business Program is all about.
- Topics covered:
- Research & Validation
- Business Planning & Development
- Digital Marketing
SESSION 1: RESEARCH & VALIDATION
Introduction to Lean User Research
Forming hypothesis and assumptions on your business model
Types of validation for business and its purpose
Research implementation strategy
SESSION 2: BUSINESS DEVELOPMENT
Business development in the 21st Century - How technology is shifting the game of the trust economy
Integrating cutting-edge tech with old-school relationship building
The rich is in the niche - Identifying the right market segments can make or break the business model
Low Cost, High Impact tools to turbocharge your business development
SESSION 3: DIGITAL MARKETING
Introduction on how to setup your website in the right way
Get the secret of creating your own website with RM 50 budget
Getting free traffic online
Making paid advertising work
DON'T MISS THIS KNOWLEDGE SHARING SESSION
Julie NG, Kuala Lumpur
Julie is the Co-Founder and VP of Business Development for VASE Survey, an online research company in Malaysia who have helped startups, SME's and MNC's to get their market validation before making the important business decision.
She have been involved in the research world for the past 6 years, starting as a market researched in Hong Kong and deepening her skills into market analysis. She further nurtured her interest in market research by involving in the local startup scene before before launching VASE, a low-cost market research solution that enable anyone to collect survey responses in as fast as 24 hours.
Julie has helped multiple startups and larger corporations such as Digi, GREAT EASTERN, AXA and many more. If you want to find out what is the common practice being done by the industry professionals, this will be a great opportunity for you!
Maverick Foo, Manchester
Maverick is the Founder and Business Development Strategist for BDLabs, a business development consultant company in Malaysia that have served various industries at different stages of businesses.
His approach on business development is always about working smart and getting the effective results. He would turn the business development role into something unconventional through the leverage of the latest tools, apps and technologies available. In another words, he knows how to make business development fun.
Saiful Amir, Kuala Lumpur
Saiful is the Founder and CEO of Black Wolf Digital, a digital marketing agency in Malaysia that you will find if you were to google it (enough said).
He have been involved in the digital world for the past 8 years, starting from venturing into the world of app development and deepening his knowledge in coding. He further nurtured his interest in digital marketing by starting multiple tech start-ups before launching Black Wolf Digital.
Saiful has helped multiple startups and larger corporations such as ABBOTT Nutrition, TuneTalk, Packet One (P1), AXIATA Group, Beverly Wilshire Medical Centre, YG Group, Watson, Garden International School and many more. If you want to find out what is the common practice being done by the industry professionals, this will be a great opportunity for you!
James Birchall, Manchester
James is a director at Black Wolf Digital. He has a high proficiency in experimental design, data analysis and statistics which makes him the “go-to-guy” when it comes to performance marketing. He began his marketing journey in ATL and BTL marketing coupled with a strong event based focus. Transitioning to online marketing enabled a 360 vision of the marketing landscape.
He has overseen campaigns involving Manchester United, Maybank, Standard Chartered Bank, Nestlé, McDonalds and many more. James believes in 5 core marketing tenants; Identifying, Understanding and Connecting with your audience, based on a foundation of experiment and data analysis.
If a brand is to grow strong in today’s world a complete understanding of both offline and online marketing is essential.